Given that Mexico is already roughly a billion dollar video game market, the prospects of gaming in Latin America are fairly promising for publishers if prices for software drop. A retail source in the piece is quoted as saying that with software prices at even $100, the 'official' software market would grow five to ten fold, resulting in titles routinely selling 100,000 units. Since Brazil is a more populous country than Mexico, Jogos argues that with lower taxes, Brazil could become a much larger video game market than Mexico. As a result, the Mexican video game industry (although it may be Mexican videogame software - Google Translate is a bit unclear) is now 2% of the world market, while Brazil is only 0.5% of the world market. In Mexico, taxes have already been reduced a fair amount on video games. Sony's God of War III has apparently sold 30,000 units in Brazil as well.
After observing these results, retailers in Brazil have begun petitioning their government to lower taxes on video games to allow the market to flourish without piracy. However, due to a special arrangement, PES 2010 sold over 250,000 units in Brazil because the game cost only $53 ($33 on PS2). not pirated or via gray market) in Brazil because the titles cost over $113. The article states that most games that are reviewed well only sell 8,000 - 10,000 units (i.e. Over 40% of the sales - 252,000 units - came from Brazil - a country usually hampered by exceptionally high costs for new video games due to excessive taxation. By VGChartz Staff, posted on 15 July 2010 / 5,433 ViewsĪccording to a Jogos.uol report out of Brazil, Konami's PES 2010 sold a rather remarkable 600,000 units in Latin America.